I think it’s really important to rethink the construction process and that’s where robotics and advanced fabrication technologies help.’.
The book poses questions to the designer: Do we really spend the time to look carefully at the purpose?Are we working to find and deliver the client’s purpose and do we accept that narrowing down on that outcome can only come from constant iterations and evolution of understanding?
The idea that the purpose and objective can be captured in a document and then a design team (human-intelligent-machine) can simply deliver it, is as frightening as the robot childminder.. For Design to Value the rules should be:.Altruism – the aim should be to maximise the value to the client, understanding the underlying purpose.Uncertainty – the problem statement and value drivers should remain uncertain.
Iteration – there needs to be a dynamic process: try, analyse, evaluate.Professor John Dyson spent more than 25 years at GlaxoSmithKline, eventually ending his career as VP, Head of Capital Strategy and Design, where he focussed on developing a long-term strategic approach to asset management..
While there, he engaged Bryden Wood and together they developed the Front End Factory, a collaborative endeavour to explore how to turn purpose and strategy into the right projects – which paved the way for Design to Value.
He is committed to the betterment of lives through individual and collective endeavours.. As well as his business and pharmaceutical experience, Dyson is Professor of Human Enterprise at the University of Birmingham, focussing on project management, business strategy and collaboration.. Additionally, he is a qualified counsellor with a private practice and looks to bring the understanding of human behaviour into business and projects.. To learn more about our Design to Value philosophy, read Design to Value: The architecture of holistic design and creative technology by Professor John Dyson, Mark Bryden, Jaimie Johnston MBE and Martin Wood.The configurator is a piece of software developed to leverage standard components made by the original manufacturer; for construction Platforms it is entirely possible that a range of configurators will be needed, albeit built on some common, open protocols and using common components.
Repeat clients may want to create their own configurators linked to their internal business processes, for instance, but the ‘Spatial Analysis’ work could help create a common ‘operating system’ for construction.Brick Link hosts thousands of third parties from which one can select by region, rating, price etc.
In a Platform context this would mean selecting the most local supplier, or one that best aligns to your choice of value driver.It’s a community; as well as a transactional marketplace, people can also share ideas and designs.